Ndi kuwongolera kosalekeza kwa moyo wakuthupi, anthu amalabadira kwambiri zosowa zamalingaliro, ndikufunafuna bwenzi ndi zosamalira m'malingaliro mwa kusunga ziweto. Pakuchulukirachulukira kwa kuswana kwa ziweto, kuchuluka kwa anthu pazakudya zoweta, chakudya cha ziweto ndi ntchito zosiyanasiyana za ziweto kukukulirakulira, ndipo mawonekedwe amitundu yosiyanasiyana komanso makonda akuwonekera kwambiri, zomwe zimathandizira kukula kwachangu kwamakampani a ziweto.
Makampani ogulitsa ziweto akumana ndi zaka zoposa zana za mbiri yachitukuko, ndipo apanga mndandanda wamakampani okhwima komanso okhwima, kuphatikizapo malonda a ziweto, ziweto, chakudya cha ziweto, chithandizo chamankhwala, kusamalira ziweto, maphunziro a ziweto ndi magawo ena ang'onoang'ono; Pakati pawo, makampani opanga ziweto Ndi gawo lofunikira kwambiri pamsika wa ziweto, ndipo zopangira zake zazikulu zimaphatikizapo zopumira zapanyumba za ziweto, ukhondo ndi zinthu zoyeretsera, ndi zina zambiri.
1. Chidule cha chitukuko chamakampani a ziweto zakunja
Bizinesi yapadziko lonse ya ziweto idakula pambuyo pa Kusintha Kwamafakitale ku Britain, ndipo idayamba kale m'maiko otukuka, ndipo maulalo onse amakampani akukula kwambiri. Pakadali pano, United States ndiye msika waukulu kwambiri padziko lonse lapansi wogula ziweto, ndipo ku Europe ndi misika yomwe ikubwera ku Asia nawonso ndi misika yofunika kwambiri ya ziweto.
(1) Msika wa ziweto waku America
Makampani ogulitsa ziweto ku United States ali ndi mbiri yakale yachitukuko. Zadutsa njira yophatikizira kuchokera ku malo ogulitsa ziweto zachikhalidwe kupita ku nsanja zogulitsira ziweto zazikulu, zazikulu komanso akatswiri. Pakadali pano, unyolo wamakampani ndiwokhwima. Msika wa ziweto zaku US umadziwika ndi kuchuluka kwa ziweto, kuchuluka kwa anthu omwe amalowa m'nyumba, kuwononga ndalama zambiri pakugwiritsa ntchito ziweto, komanso kufunikira kwakukulu kwa ziweto. Pakali pano ndi msika waukulu kwambiri wa ziweto padziko lonse lapansi.
M'zaka zaposachedwa, kukula kwa msika wa ziweto zaku US kukupitilira kukula, ndipo ndalama zogulira ziweto zikuwonjezeka chaka ndi chaka pakukula kokhazikika. Malinga ndi American Pet Products Association (APPA), ndalama zomwe ogula pamsika wa US pet zifika $ 103.6 biliyoni mu 2020, kupitilira $ 100 biliyoni kwa nthawi yoyamba, kuwonjezeka kwa 6.7% mchaka cha 2019. M'zaka khumi kuyambira 2010 mpaka 2020, kukula kwa msika wamakampani ogulitsa ziweto ku US kwakula kuchokera ku US $ 48.35 biliyoni kufika ku US $ 103.6 biliyoni, ndikukula kwa 7.92%.
Kulemera kwa msika wa ziweto zaku US ndi chifukwa cha zinthu zambiri monga chitukuko cha zachuma, moyo wakuthupi, komanso chikhalidwe cha anthu. Zawonetsa kufunikira kolimba kolimba kuyambira pakutukuka kwake ndipo sikukhudzidwa pang'ono ndi kayendetsedwe kazachuma. Mu 2020, zomwe zidakhudzidwa ndi mliriwu ndi zinthu zina, GDP yaku US idakula kwanthawi yoyamba m'zaka khumi, kutsika ndi 2.32% pachaka kuyambira 2019; Ngakhale kuti chuma chambiri sichikuyenda bwino, ndalama zogulira ziweto ku US zidawonetsabe kukwera ndipo zidakhalabe zokhazikika. Kuwonjezeka kwa 6.69% poyerekeza ndi 2019.
Kulowera kwa ziweto ku United States ndikwambiri, ndipo chiwerengero cha ziweto ndi chachikulu. Ziweto tsopano zakhala gawo lofunikira m'moyo waku America. Malinga ndi data ya APPA, pafupifupi mabanja 84.9 miliyoni ku United States anali ndi ziweto mchaka cha 2019, zomwe zimawerengera 67% ya mabanja onse mdzikolo, ndipo gawoli lipitilira kukwera. Chiwerengero cha mabanja omwe ali ndi ziweto ku United States chikuyembekezeka kukwera mpaka 70% mu 2021. Zitha kuwoneka kuti chikhalidwe cha ziweto chimakhala chodziwika kwambiri ku United States. Mabanja ambiri aku America amasankha kusunga ziweto ngati mabwenzi. Ziweto zimagwira ntchito yofunika kwambiri m'mabanja aku America. Motengera chikhalidwe cha ziweto, msika waku US wa ziweto uli ndi maziko ochulukirapo.
Kuphatikiza pa kuchuluka kwa kulowerera kwa ziweto zapakhomo, ndalama zaku US pa munthu aliyense wogwiritsa ntchito ziweto zilinso pamalo oyamba padziko lapansi. Malinga ndi zidziwitso zapagulu, mu 2019, United States ndi dziko lokhalo padziko lapansi lomwe lili ndi ndalama zogwiritsira ntchito posamalira ziweto zoposa madola 150 aku US, apamwamba kwambiri kuposa United Kingdom yomwe ili paudindo wachiwiri. Kukwera mtengo kwa ziweto pamunthu aliyense kumawonetsa lingaliro lapamwamba la kulera ziweto ndi zizolowezi zamadyedwe a ziweto ku America.
Kutengera zinthu zambiri monga kufunikira kwa ziweto zamphamvu, kuchuluka kwa anthu olowa m'nyumba, komanso kuwononga ndalama zambiri pazakudya za ziweto ku US, kukula kwa msika wamakampani aku US akumalo oyamba padziko lapansi ndipo kumatha kukula bwino. Pansi pa chikhalidwe cha kuchuluka kwa zikhalidwe za ziweto komanso kufunikira kwakukulu kwa ziweto, msika waku US ukupitilirabe kuphatikizidwa ndikukula, zomwe zimapangitsa kuti pakhale nsanja zazikulu zogulitsa zapakhomo kapena zam'malire, monga malonda a e-commerce. nsanja monga Amazon, Wal-Mart, ndi zina zambiri ogulitsa, ogulitsa ziweto monga PETSMART ndi PETCO, nsanja za e-commerce za ziweto monga CHEWY, zopangidwa ndi ziweto monga CENTRAL GARDEN, ndi zina zambiri zomwe tazitchula pamwambapa. nsanja zogulitsa zakhala njira zogulitsira zofunika kwa mitundu yambiri ya ziweto kapena opanga ziweto, kupanga kusonkhanitsa zinthu ndikuphatikiza zinthu, ndikulimbikitsa chitukuko chachikulu chamakampani a ziweto.
(2) Msika wa ziweto ku Ulaya
Pakadali pano, kukula kwa msika wa ziweto ku Europe kukuwonetsa kukula kokhazikika, ndipo kugulitsa kwa ziweto kukukulirakulira chaka ndi chaka. Malinga ndi zomwe European Pet Food Viwanda Federation (FEDIAF), kuchuluka kwa msika wa ziweto ku Europe mu 2020 kudzafika ma euro 43 biliyoni, chiwonjezeko cha 5.65% poyerekeza ndi 2019; pakati pawo, kugulitsa chakudya cha ziweto mu 2020 kudzakhala ma euro 21.8 biliyoni, ndipo kugulitsa katundu wa ziweto kudzakhala 92 biliyoni. mabiliyoni a euro, ndipo malonda ogulitsa ziweto anali 12 biliyoni ma euro, chiwonjezeko poyerekeza ndi 2019.
Kulowa kwapakhomo pamsika wa ziweto ku Europe ndikokwera kwambiri. Malinga ndi data ya FEDIAF, pafupifupi mabanja 88 miliyoni ku Europe ali ndi ziweto mu 2020, ndipo kuchuluka kwa mabanja a ziweto ndi pafupifupi 38%, komwe ndi 3.41% poyerekeza ndi 85 miliyoni mu 2019. Amphaka ndi agalu akadali ofala. za msika wa ziweto ku Europe. Mu 2020, Romania ndi Poland ndi mayiko omwe ali ndi ziŵeto zapamwamba kwambiri zolowera kunyumba ku Europe, ndipo kuchuluka kwa amphaka ndi agalu omwe alowa m'nyumba onse adafika pafupifupi 42%. Mlingo umaposanso 40%.
Mwayi wachitukuko wamakampani
(1) Kukula kwa msika wakutsika kwamakampani kukupitilira kukula
Chifukwa chakuchulukirachulukira kwa lingaliro la kusunga ziweto, kukula kwa msika wamakampani a ziweto kwawonetsa kukula pang'onopang'ono, m'misika yakunja ndi yapakhomo. Malinga ndi kafukufuku wochokera ku American Pet Products Association (APPA), monga msika waukulu kwambiri wa ziweto ku United States, kukula kwa msika wamakampani ogulitsa ziweto kudakwera kuchoka pa US $ 48.35 biliyoni kufika ku US $ 103.6 biliyoni pazaka khumi kuyambira 2010 mpaka 2020, kukula kwapawiri kwa 7.92%; Malinga ndi kafukufuku wochokera ku European Pet Food Industry Federation (FEDIAF), kuchuluka kwa ziweto pamsika waku Europe mu 2020 kudafika ma euro biliyoni 43, chiwonjezeko cha 5.65% poyerekeza ndi 2019; msika wa ziweto ku Japan, womwe ndi waukulu kwambiri ku Asia, wawonetsa kukula kosalekeza m'zaka zaposachedwa. kachitidwe kakulidwe, kusunga chiwonjezeko chapachaka cha 1.5% -2%; ndipo msika wa ziweto zapakhomo walowa mu gawo lachitukuko chofulumira m'zaka zaposachedwa. Kuyambira 2010 mpaka 2020, kukula kwa msika wogwiritsa ntchito ziweto wakula mwachangu kuchoka pa yuan biliyoni 14 mpaka 206.5 biliyoni, ndikukula kwa 30.88%.
Kwa malonda a ziweto m'mayiko otukuka, chifukwa cha kuyambika kwake koyambirira komanso kukhwima, zawonetsa kufunikira kwakukulu kwa ziweto ndi zakudya zokhudzana ndi ziweto. Zikuyembekezeka kuti kukula kwa msika kudzakhalabe kokhazikika komanso kukwera mtsogolo; China ndi msika womwe ukubwera pamsika wa ziweto. Msika, kutengera zinthu monga chitukuko cha zachuma, kuchulukitsidwa kwa lingaliro la kusunga ziweto, kusintha kwa mabanja, ndi zina zotero, zikuyembekezeredwa kuti makampani oweta ziweto azipitilizabe kukula mwachangu mtsogolo.
Mwachidule, kuzama ndi kutchuka kwa malingaliro oweta ziweto kunyumba ndi kunja kwachititsa chitukuko champhamvu cha malonda a ziweto ndi zakudya zokhudzana ndi ziweto, ndipo zidzabweretsa mwayi wochuluka wa bizinesi ndi chitukuko mtsogolomu.
(2) Malingaliro ogwiritsira ntchito komanso kuzindikira kwachilengedwe kumalimbikitsa kukweza kwa mafakitale
Zogulitsa zoyamba za ziweto zimangokwaniritsa zofunikira zogwirira ntchito, ndi ntchito zamapangidwe amodzi komanso njira zosavuta zopangira. Ndi kuwongolera kwa moyo wa anthu, lingaliro la "kusamalira anthu" kwa ziweto likupitilira kufalikira, ndipo anthu akuyang'ana kwambiri chitonthozo cha ziweto. Mayiko ena ku Ulaya ndi ku United States akhazikitsa malamulo ndi malamulo olimbikitsa kuteteza ufulu wa ziweto, kupititsa patsogolo moyo wawo, ndi kulimbikitsa kuyang’anira kasamalidwe ka ziweto. Zinthu zingapo zokhudzana ndi izi zapangitsa kuti anthu azingowonjezera zofuna zawo pazanyama komanso kufunitsitsa kwawo kudya. Zogulitsa za ziweto zakhalanso zogwira ntchito zambiri, zosavuta kugwiritsa ntchito komanso zowoneka bwino, ndikukweza kwambiri ndikuwonjezera mtengo wowonjezera.
Pakali pano, poyerekeza ndi mayiko otukuka ndi zigawo monga Europe ndi United States, zoweta ziweto si ambiri ntchito m'dziko langa. Kufunitsitsa kudya ziweto kukuchulukirachulukira, kuchuluka kwa ziweto zomwe zimagulidwa kumachulukiranso mwachangu, ndipo kufunikira kwa ogula kudzalimbikitsa chitukuko chamakampani.
Nthawi yotumiza: Dec-13-2023
